Btrend Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Hideaki Inoue
So far, "betrend" has provided various functions necessary for customer management, such as point / coupon management, prepaid card / electronic money, mobile order, reservation ledger, POS cash register cooperation, etc. We have used a combination of information distribution methods such as push notifications, emails, SMS, LINE, postcard DM, etc., according to the application. Smartphone apps with a wealth of functions have contributed greatly to the sales of companies that have introduced them due to various customer benefits. There were issues such as respect.
Betrend recommends dual customer management using the LINE Mini App, which can solve these problems with the ease of registration, in combination with a smartphone app, lowering the hurdles for introducing the LINE Mini App. Run a campaign.
Figure 1
"LINE Mini App" is a web application that allows companies to develop services for their own members on the communication app "LINE". If you are a "LINE" user, you can easily issue a digital membership card in about 5 seconds by accessing it through a QR code or URL. The ease of registration is expected to increase the number of members, and the membership card can be easily redisplayed on LINE the next time you visit the store.
With the "LINE Mini App" linked with "betrend", various functions (points, coupons, visit stamps, POS cash register linkage, etc.) that betrend has provided for smartphone apps can be introduced at low cost. There are benefits.
In addition, by linking with the "betrend smartphone app", it is possible to realize consistent CRM measures from light users to heavy users.
In this campaign, "LINE Mini App" that can be created with a template according to the purpose can be introduced with no initial cost and monthly fee of 10,000 yen, and can be used at a pay-as-you-go fee according to the number of members. In addition, we can also support large-scale membership services exceeding 1 million people. Even if you use options for customization and POS cash register linkage, the campaign price will be applied, and you can introduce it at a lower cost than usual.
Figure 2
■ About smart CRM platform "betrend"
This is a smart CRM system that enables companies to distribute information to customers using smartphones and mobile phones. We have multi-contact channels such as push notification of smartphone app, email, postcard DM, LINE, etc., and you can use the most suitable information distribution method. In addition, we analyze and utilize behavioral history such as usage amounts, points, store visits, etc., to support efficient marketing measures tailored to customers. We have a track record of introduction in a wide range of industries and business categories, mainly in the food and beverage, retail, and service industries.
“betrend” service introduction video: https://youtu.be/T6UYt4Q2gys
“betrend” x “LINE Mini App” collaboration introduction video: https://youtu.be/tb8FAwCEY74
■ About Btrend Co., Ltd.
Betrend Co., Ltd. has developed a smart CRM platform called "betrend" that enables companies to manage and operate customer contact points in an integrated manner using smartphones, tablets, and mobile phones. Since its founding in 2000, it has added functions in response to changes in marketing methods, and has been introduced mainly in the distribution, food and service industries. We provide a safe and highly reliable system through the operation of an information security management system (ISMS (ISO27001)) certified system and the personal information management system that has acquired the privacy mark.
Website: https://www.betrend.com/
About the LINE MINI App
LINE MINI App is a web application that enables companies to provide their own services on the "LINE" app. "No need to download apps or complicated membership registration," "quick launch from within or outside of the LINE app," "reliable notification of important news via LINE chat," etc. can be provided to In addition, companies that provide the LINE MINI App can acquire user data linked to the users' LINE accounts and use it for service improvement and marketing measures through "LINE Official Accounts" and "LINE Ads".
Please check the official website for details.
https://www.linebiz.com/jp/service/line-mini-app/
* Company names and product/service names mentioned in this press release are trademarks or registered trademarks of their respective companies.