The season of the rainy season is near the humidity and the "mites" can breed easily.If conditions suitable for breeding overlap in a living environment, 1.5 million ticks may occur.It is important to note that mites are health damage.It is one of the causes of atopic dermatitis and child asthma in allergic diseases.Effective measures are important to prevent mites from breeding indoors.The daily necessities manufacturers are actively putting out exterminators before the mites season.(Eri Yamashita)
[Surprising number of patients]
Mites are spiders, not insects.80 % of the mites in the room are "Leopard Hidrites".It is about 0.3mm -0.4 mm in size, and occurs in futons, stuffed animals, and carpets.It does not stab people, but breeds people dandruff, red, food scum, etc.When a person inhalees mites and fluffs, it causes allergic diseases such as asthma, dermatitis, rhinitis, and conjunctivitis.
According to a survey by the Ministry of Health, Labor and Welfare, about one in two people in the country has had some allergic diseases, and the number of patients is rapidly increasing.The mites increase rapidly at a temperature of 25 degrees C degrees Celsius and the humidity is 60 %.In recent years, the increase in housing with enhanced airtightness to enhance the insulation performance has also caused mites to be extended in the room.
[Market scale flat]
What should I do to prevent mites from breeding indoors?Hideharu Shirai, an allergic research leader of the Tokyo Allergy and Respiratory Disease Institute, points out that "it is important to remove mites and remove dead bodies and fluffs. These two pillars are important."After using an exterminator, we recommend that you take a vacuum cleaner to remove dead bodies.
Daily necessities manufacturers are focusing on mites.Although it can be purchased easily at pharmacies, etc., the market size of mites for mites in 2016 is 3.4 billion yen, almost flat in the last 10 years.The market growth is slow due to the rapid increase in allergic patients.One of the factors is that mites are invisible, so they have low awareness of countermeasures, and lack of knowledge of mites and delay extermination.
[Aiming for 20-40s]
Earth Pharmaceutical has developed "Danius", which is an active ingredient with pyrethroid phenotrine, which has excellent immediate effect and repellent effects.The company has newly set for the main purchaser in the 20s and 40s, whose percentage of purchasers are low.Seeing that this layer has potential demand, we will open a special website for mites and work on countermeasures and product appeal.In addition to the main purchasers in their 50s and 60s, we expanded the foothills of consumers and "aim to increase the market size of 4 billion yen in FY2017" (Yuichi Watanabe brand manager of the Marketing Planning Division).
Fumakiller is called "spray type good."Analyzing that it is supported by its simplicity and safety using food components.The spray -type mites repellent "mites repellent tomato power" prevent ticks from the active ingredient "Farnesil Acetone" contained in tomatoes.
The lion -kun's smoke -type insecticide, Balsan, has received insecticidal components to every corner of the room and is effective in removing hidden mites.