KLKTN LTD, the startup of the port that runs the NFT platform "KOLLEKTION".Former founder, Lifenet Life Co -founder, Iwase (right), and Toro Record producer and songwriter Jeff Miyahara (left) (Photo by Ryugo Saito).
Hong Kong startup KLKTN LTD, which operates the NFT platform "KOLLEKTION".On December 3rd, the "KOLLEKTION Seminar", which explains NFT's technology, future, and KOLLEKTION business outline, was held at BEENOS headquarters. Photo: NFT platform "KOLLEKTION" and Jeff Miyahara NFT Platform KOLLEKTION are former Lifenet Life Corporation Daisuke Iwase, and Jeff Miyahara, a record producer and songwriter based in Tokyo. Founded in July 2021 by Fabiano Soriani, an early member of Dapper Labs. The aim is to send Asian culture such as J-POP, animation, and K-POP to the world, and it is possible to purchase with credit cards at the beginning of the start because it is widely provided through NFT such as communication opportunities. It is said that it can be used even if you do not have encrypted assets. In this day's seminar, Iwase and Miyahara are on stage, and not only explain the NFT, which is currently attracting attention, but also introduces NFT's "now" while actually l going on kolektion, such as how to purchase and use. rice field. Currently, KOLLEKTION is undergoing projects and projects such as Shinichi Osawa, MIYAVI, and Kevin Woo. We talked to Iwase and Miyahara immediately after the seminar about the history of the launch and the possibility and issues of NFT. ── First of all, please tell us from the history of Jeff and Iwase launched the NFT platform "KOLLEKTION". Jeff Miyahara: I've been making music for 21 years, and I've been working with many artists and have seen various file formats such as analog records, CDs, and MDs. Meanwhile, JUJU FEAT in 2008.Spontania's "If you can be obedient" and Spontania feat.JUJU's "All of you" made a digital hit around the arrival melody.At that time, smartphones began to spread, and music has shifted to the age of listening by streaming and subscriads, such as YouTube and Spotify.At that time, I was worried about the monetization part for streaming and sub -squeezes, and focused on the CD from around 2014.Thanks to that, I met Chris Heart, S.You were able to produce an artist belonging to M Entertainment. ─ He dared to shift in the opposite direction to the flow of the world. Miyahara: Of course, streaming and sub -skulls have a million hit, but I think the long hits as an artist have really been reduced. When I thought about what happened, I thought that "experience with artists" was really important. Overseas, they are listening to music on playlists, not artists. Given that situation, Japan still has soil that values artists. I think it's really proud. ── I see. Miyahara: The ratio of artist royalties and songwriter royalties from streaming and subscriads is very low compared to physical. Of course, the spread has grown as the pie has grown, so there is no problem if it is a great success. However, the gap between the artists who do not do it is only expanding. The battlefield is intensifying how much tie -ups and advertisements can be taken. Under such circumstances, I was always looking for how I could survive. That's why I tried AR, launched a hashtag project, and had been fluffy all the time. At that time, I met NFT and was shocked, "This is amazing!" What will happen if this is introduced to J-POP or K-POP? I was excited after a long time. I think it's strange that my life is early this year, and I'm going to meet my current business partner Daisuke Iwase shortly later. ─ Can you explain what NFT is in the first place in your words again? Miyahara: Like MP3, it is just one of the file format. What is different from the past is that you can give the concept of "owned" to digital files such as audio, pictures, and movies, and attach your own code to each file. Daisuke Iwase: When we were a child, we recorded music flowing from the radio into a cassette, and burned CDs borrowed from rental shops into CD-Rs. But you really buy the works of your favorite artists. If you want to duplicate MP3, you can do it, but it's different from "owning". For example, a renowned photographer print can be a copy as much as you have, but why people give hundreds of thousands of money there are "original prints". This is because it is a director until the work is completed, and it is a limited number of pieces. Many people find value there, so they are traded at a high price. NFT can also limit the authentic number of authorized distribution to digital assets. The big difference from the conventional digital data is that people who have some value in owning it cost and deals with each other. ──What kind of response do you really feel about now? Miyahara: There are overwhelmingly few people who know NFT. Under such circumstances, we have again noticed that we are now making a new ground. Currently, we are ongoing projects with artists such as Shinichi Osawa, MIYAVI, and Kevin Woo, but for example, MIYAVI's fans and focus groups are created, and we are looking for a voice to find out what content we are interested in using NFT. I am. In this way, we want to continue working hard until we find each "great answer", such as how to play, how to create a new community, how to attach new value, and how to deliver new media, and continue to use ideas catch balls as fans and artists. I am thinking. Iwase: The blockchain is considered to be a state -of -the -art technology, but it smells very human. Originally, it is said to be "distributed type", and it is a stance that can be freely shared in communities such as bulletin boards and decides by voting. There is a counter -like place for centralized things, so it's a bit hippy (laughs). In that sense, I wonder if the affinity with music and sub culture is high. The recently announced NFT project, which was recently announced in the United States, was building a system in which everyone invested in the copyright of music and decided to decide the direction and distribute profits. Because it is a communist or a "place" that is very important in the community, I think that it will be used in various ways in the music field. ─ What are the unique features and strengths of Kolektion, not found in other platforms? Iwase: The NFT art that has been talked about in the United States now is only millions, tens of millions of trading. Then you don't buy a general music listener. We KOLLEKTION succeeded in lowering the hurdle by using a blockchain called Flow with low commissions. In addition, those who are not used to crypts can buy and sell with credit cards, so I would like to deliver a lot to general music listeners. Miyahara: Currently, KOLLEKTION uses a blockchain called Flow, but in the future, NFT on kollektion will be opened on different platforms. For example, NFT has a compatibility problem that PlayStation software cannot be played with Sega Saturn, but in the future, that will not be the case and everything will become seamless. I think it's going to be the world of my favorite movie "Lady Player 1" (laughs). In addition, KOLLEKTION has a lot of creative staff, so I can work closely with artists, and as I said earlier, I want to get closer to the fans. I brought a high profile artist, and I don't think of a business like "I can sell it at a high price." I would like to respond to the worries and needs that fans have the current music industry and the entertainment industry. I wonder if the mission and value are different from other platforms. ──This is that Jeff is from an artist field. Miyahara: I think that where I can contribute is still that part. In fact, I heard that Iwase will also play the piano. Iwase: I originally liked art and culture, and I often went to see Kabuki. When I was a kid, I played classic, but I stopped in elementary school. I was interested in musical music by watching "Phantom of the Opera". She was jazz in high school, and the university entered the jazz lab and played the piano. Originally, I was interested in technology and finance, but I feel that NFT is a place where I can do it because art and culture come in there. ──Is them really two people who met to meet. Iwase: I think I was really lucky. I think ventures are of course wonderful because young people do it, but we are relatively old (laughs), so those who have achieved a certain track record in each field. It is gathering. That's why the investors are good, and the investors say, "I was able to prepare so far in such a period (laughs). Naturally, because of the trust so far, it is not possible to end in a one -shot shop. I would like to create new values with artists and fans, aiming for a company that is not ashamed wherever I put my back finger is not inserted. Iwase KLKTN LIMITED CEO (Chief Executive Officer) Life Net Life Net Life -Net Pioneer in the Japanese Fintech world, who led the company to the IPO, led KLKTN as his second startup. He graduated from Harvard Business School and is a young global leader of the World Economic Forum. He is currently based in Hong Kong. He is an enthusiastic jazz fan and pianist. Jeff Miyahara KLKTN LIMITED CCO (Chief Creative Officer) A music producer and songwriter with roots in Japan and Korea. He produced more than 260 artists, including J-POP / KPOP, and recorded more than 40 million copies, including physical and digital works. He is leading many songs to the prestigious award.
Nobility
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