Hi everyone. This is Nururu from Krisk Malaysia!
Have you ever wondered what kind of gift you should choose when conducting a gift campaign on SNS? If you want to increase the number of campaign participants and winners, you need to find attractive prizes even if they are small.
We often see cases where mobile phones, digital cameras, and other products that are popular in the local market are used as prizes, but shipping such prizes is time-consuming and costly. However, the prize is not necessarily what the user really wants right now. In addition, users will not be happy if it takes time to participate in the campaign or after winning. More and more people do not want to give out personal information such as addresses and phone numbers.
Then, what kind of prizes will please users even if they are small in value, and that will be of great benefit to business operators? That's right, an "e-voucher (electronic gift certificate)"! An e-voucher is a ticket issued online, such as a gift certificate or service voucher. This time, we will introduce e-vouchers along with the situation of electronic money in Southeast Asian countries.
Are you using an e-wallet (electronic money)? E-wallets are widely used in Southeast Asian countries where cashless transactions are progressing.
The e-wallets used in each country are different!
I live in Malaysia and use e-wallets every day to pay for utilities and parking, even at restaurants.
This photo shows the parking lot entrance at a shopping mall in Malaysia. There is no parking ticket issued at this mall, and you can only pay with an e-wallet called Touch 'n Go or a VISA card.
In addition, there are many people around me who prefer to use e-wallets rather than cash, as there is a system that allows you to earn cashback and points when using e-wallets. Due to the corona crisis, some people want to make contactless payments without touching cash.
In this way, e-wallets are now more convenient and familiar than cash.
* Please also see the past Chris column for the e-wallet situation in Malaysia and Indonesia ・[Latest] Cashless app in Malaysia in 2020 ・Popularity of eWallet What is your favorite payment service?
Returning to the beginning of the story, in addition to cash, "gift certificates" are standard prizes, but the drawback is that the shops and eligible products that can be used are limited. The e-voucher (electronic gift certificate) is directly deposited into the e-wallet app, so it can be used as an e-wallet at a wide range of shops.
For these reasons, users in Southeast Asia prefer e-vouchers over cash or gift certificates. Other benefits of using e-vouchers as giveaways in gift campaigns include:
E-vouchers are easy to process after the lottery. Select the amount as shown in the image below, fill in the recipient's name, email address, and message and press the purchase button, and the Grab gift invoice will be sent to your company's email address.
Also, if you register as a company, you can issue a voucher code, and there are apps that can collect invoices all at once, making it very easy to operate and manage.
Some countries have laws that impose a tax on the value of the prize, and the winner will be required to pay the tax. In the case of Indonesia, 25% of the premium price is taxed. Pre-research is essential as e-vouchers are taxable in different countries.
Also, let's clearly state the terms of use together with the tax rate so that there will be no problems with the winner later.
When you run a gift campaign, you really worry about what kind of gift will make people happy and increase the number of campaign participants.
Different types of campaigns are prevalent in different countries, and different laws apply. Chris may be able to help you because we have staff on site.
If you are thinking of a gift campaign using SNS in Southeast Asia, please feel free to contact Chris!
(Written by Nurul Asyikin / Edited by Kitazawa Icon, Takeda Eiko)