HTC NIPPON held a briefing session on the Docomo Pro Series HT-03A, a terminal equipped with "Android", which was announced as a summer model of NTT DOCOMO on May 20.
David Kou, President of HTC Nippon, first looked back on the HTC in 2008 and shipped 12 million terminals a year globally.
HTC Nippon代表取締役社長のデビッドコウ氏In October 2008, the world's first Android terminal "T-Mobile G1" was released.The smartphone "Touch Diamond" and "Touch Pro" equipped with Windows Mobile will ship more than 1 million units in three months since its release, and sales are 28 year -on -year..7 % increase.This year, both the first quarter and the second quarter are expected to grow two -digit, and appealed to the strongest.
HTC focuses on both Windows Mobile devices and Android devices.The reason is that "Windows Mobile and Android are complemented. Each has its own merits and characteristics. Windows Mobile is compatible with Outlook and calendar, and compatibility with Word, Excel, and Power Point. Each segment.He has a different user profile. We will provide multiple terminals and meet the needs of various users. "
On the other hand, a series of large -scale pre -orders, such as 100,000 and 300,000 units, have exceeded 1 million in several months.
He also revealed the user attribute of G1.80 % of the G1 users are on the Internet every day and downloaded an average of about 40 or more from the Android market.About 50 % of users use Wi-Fi every day.
Most users use Facebook and YouTube at least once a week, at least once a week.
"This is a new type of user, the current US trend. Japanese users will soon have such innovation," said David.
The "HT-03A" scheduled to be released from NTT DOCOMO in Japan from June to July is based on the second Android device "HTC Magic".It was announced in GSMA Mobile World Congress (MWC) in February 2009.Currently, Magic is on sale in Europe and Taiwan.
HT-03A was attached to a catch phrase "mobile phone".The feature is that Google Maps, Google Maps, Gmail, YouTube, etc. can be easily used by one unit.Equipped with a "geomagnetic sensor", "Street View", which displays 360 -degree images up, down, left and right according to the direction of your face, can be used.
HT-03Aの特長Android is an open source mobile phone platform.While there is a merit that a license fee is not charged, "OS is free, but it costs hardware, services, and app development. The initial development cost is higher than expected. The conventional OS license fee is occupied.The proportion is small, so there is no big difference. Therefore, it is a free OS, so hardware is not inexpensive. "
HTC Magic and HT-03A were "the same hardware".Regarding that the release in Japan was slightly delayed despite being the same hardware, "I created a user manual translated in Japanese. It takes some time for users and telecommunications requirement tests. Network settings differ from country to country.There is a difference in the invisible part of the antenna, such as the antenna. "
HTC has been three years since I entered Japan."I am able to grasp the needs of my career and what Japanese users are looking for. I can use this experience to develop and launch products in a short period of time."
The Japanese market is one of the important areas."I want to shorten the product as soon as possible. I don't want to wait for half a year to use a new device. It's HTC. For past products, Japan is inevitably Japan.Is behind other areas. As a result of the accumulation of sufficient experience, it became possible to develop in parallel, supplied resources to Japan and worked on devices.I want to do my best in the Japanese market. "
グローバルと日本でのローンチの時間差は大きく縮まっているとアピールしたHTC Nipponのラインアップ。多くのキャリアに端末を供給