Is the T -Point Crisis theory true?The impact and issues of "T points separation" of major companies such as Yahoo

Yahoo Card is switched to "PayPay Creca" in order

　"Do you have a T point card?" ... A familiar dialogue that is heard every time at the "T Point" partner store with a common point card, but it has been often heard recently that this "T -point economic zone" is swaying greatly. It became so. For example, I am now writing this manuscript in the Doutor Coffee store, but the company has introduced T points as a common point since 2009. Despite issuing cards, the T -Point partnership ended in 2019. In addition to the start of D -point cooperation, the card issuance business itself has been consolidated on the unique house card "Doutor Value Card" which was issued in 2015. The T -Point Card (T -Card) originally started in 1983 as a member card of the rental shop "TSUTAYA" operated by the Culture Convenience Club (CCC), and in 2003, the 20th anniversary of the start, "T Point". I started the business. According to the CCC, the number of T -card members as of March 2021 was 70.68 million, the number of affiliated companies was 5703, the number of stores was 165,808, and the annual transaction amount was about 8 trillion yen. In effect, less than 60 % of the Japanese population is equivalent to active users of T -card. However, from 2019 to 2020, a large number of T points from 2019 to 2020, and the theory of crisis has been whispered in media reports. What is happening in the T -point and T -card world now?

Is the T -Point Crisis theory true?

　In the latest topic, it is known that FamilyMart is looking for a unique point program introduction in the intention of the parent company Ito Corporation, and is keeping a distance from T points. In fact, in 2019, the publication of "Famima T Card" and the "T -Member -only service" provided by the Famima app ended, and the common points that had only T points so far were "D points" and "Rakuten Points". It has been expanded to a multi -method. For Famima T -cards, credit card issuance continues, but T points are no longer the only option. In the future, the specific gravity of T points will decrease in conjunction with the expansion of the Famice apps in the future. Another big topic is SoftBank's T -Points. Yahoo (now Z Holdings) and CCC, a subsidiary of SoftBank, announced a strategic capital and business alliance in June 2012, and the "Yahoo! Points" published by Yahoo so far is a common T -point. Points and ID integration were promoted, such as unifying "T-ID", which was a common ID of CCC, into "Yahoo! JAPAN ID". As a result, various services of Yahoo are linked to T points, and the common ID of each T -point member company is unified to the Yahoo side ID. However, in December 2021, Z Holdings announced that the Yahoo Card, which had been published, will be shifted to "PayPay Card", and in addition to the T -point collaboration that was previously available on Yahoo! JAPAN, March 2022. It ended in a lot. On the other hand, the CCC also eliminates the need for "Yahoo! JAPAN ID", which was previously necessary for issuing a mobile T -card, and the honeymoon relationship will end in about 10 years since the two companies announced. Although there are still many influential merchants in the T points, multiple stakeholders say, "CCC is in a very difficult situation." The reason is that not only the major companies mentioned so far, but also the negotiations are progressing at multiple merchants to switch from T points under the water and switch to the multi -method that captures other point programs simultaneously as in Famima. This flow is in the part that does not stop. In response to the current status of T points, DOCOMO and Rakuten, which are rivals at common points, are increasing sales offensive, and T -point member stores are becoming a mowing ground. In fact, some officials have testified that they will leave multiple member stores and shift to multi -methods within this year.

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