■ New release of "Mintia Breeze + MASK Lemon Lime Mint"
"Mintia Breeze + MASK Lemon Lime Mint" contains a uniquely designed citrus aroma capsule in addition to the moistnation flavor, which is an ingredient that feels moisturized in the mouth. By popping the capsule, a soft, comfortable and refreshing scent of lemon lime spreads from the mouth to the nasal cavity. Because it is a large tablet, it lasts a long time in your mouth * 1 and you can enjoy a longer and more comfortable refreshing feeling. In addition, it has a gentle refreshing feeling that is hard to see even if you eat it when wearing a mask. When wearing a mask, it is difficult to drink water and it tends to cause mouth breathing. We will release "Mintia", which adds moisture and fragrance to your mouth, and proposes to enjoy the mask wearing time positively. * 1 Compared to the "Regular" series ■ Renewal release of "Mintia + MASK Peppermint" and "Mintia + MASK Citrus Mint" The contents and packaging will be renewed so that you can enjoy the mask wearing time more positively. By adjusting the type and balance of raw materials for both products, a more refreshing scent has been achieved compared to the current product. In addition, we have newly added 3 billion "lactic acid bacteria" per product, which are often ingested for the purpose of improving immunity. "Mentia + MASK Peppermint" and "Mintia + MASK Citrus Mint" were released on March 1, 2021 as the first mask-wearing products in the history of the "Mintia" brand. Customers were interested in new approaches that have never been seen before. As a result, we have achieved a very high purchase rate * 3 among the regular new products of the "Mintia" brand over the last five years, and have been highly evaluated for their taste and concept. Under the new lifestyle, it is expected that people will continue to wear masks. The "Mintia" brand proposes that you can enjoy the mask wearing time more positively with the "Mintia + MASK" series. * 2 Survey by Do House Inc. (August 2020) Questionnaire on "lactic acid bacteria" January 26-31, 2019 Men and women in their 20s and 60s n = 714 * 3 Intage SCI / 18 weeks from the release week of each item / Applicable Period: 2016.3.7-2021.5.23 ■ About the "Mintia" brand The "Mintia" brand has continued to propose a diverse product lineup that focuses on everything from the deliciousness, texture, and packaging of tablet confectionery. rice field. In the lock confectionery market, we won the No. 1 sales volume in May 2005 and the No. 1 sales amount in May 2007, and have continued to be the top market * 4 ever since. In 2021, we have set the brand message to "Now, new breathing!", And in addition to the conventional on-time refreshment, we are promoting value propositions in new eating scenes. In March of this year, we launched products exclusively for wearing masks, large-capacity bottle-type products that meet refreshing needs during telework, and nutritionally functional food products that respond to growing health consciousness, and offer proposals tailored to new lifestyles. I'm continuing. In the second half, we aim to achieve sales of 17 billion yen (103% year-on-year) by continuing new initiatives such as launching the brand's first food with functional claims. * 4 Intage Food SRI / Candy Market / Nationwide (excluding Okinawa) / All formats / 2005.5-2016.12 (quantity), 2007.5-2016.12 (amount) / Mintia Total Intage Food SRI + / Candy Market / Nationwide / All formats / 2017.1 ~ 2021.6 (quantity), 2017.1 ~ 2021.6 (amount) / Mintia total ["Mintia Breeze + MASK" product outline] ["Mintia + MASK" product outline]