"Buy now and pay later" --........................................................................................................................................

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If you are careful about buying a 3,000 -US leather bag online, why not pay the whole amount in a lump, pay only one -third of the amount, and divide the balance in the next two months.See.Moreover, if the balance is paid according to the deadline, it is provided by a free service with no split interest interest.

For many people, this installment option will affect the division of whether to actually purchase or delete the cart.

Singapore -based Startup Hoolah offers such installments services, and the company's services have increased their average transactions by nearly 50 %, and the store has increased by 35 % for the store.。

The company, which was established in 2017, is a part of the growth trend of the "post -payment" platform aimed at millennials.This is one of the fastest growing fields in global e -commerce.

Recently, the company announced eight digits, or tens of millions of dollars -scale series A, but investors include GENTING VENTURES, a subsidiary of the International Company Gaining Group, and Lazada's former CEO Max Bitner.The funds will be used to expand business in Malaysia and launch the company's Omni Channel strategy.

Partnerships with Konglomarit, Malaysia, who work on hotels, theme parks, and cruises all over the world, will also accelerate their ambitions of traveling and entering the leisure field.

For the Hoolah co -founder Stuart Thornton and Arvin Singh, the demand for millennials is universal.

Not only is the ability to pay attention.What matters is the customer's cash flow, which is also a change in the younger generation who will prefer a debit card over credit.(THORNTON)

Post -payment companies are growing in Indonesia, which have many layers without bank accounts, but have a great possibility in maturity markets, as AFFIRM and AfterPay show.

Affirm, established in the United States, offers services to more than 3,000 retailers, but half of customers are millennials or Z generation.

Startup services such as HOOLAH are basically the same as those already provided by credit cards, but they are very different.The installment payment of zero interest rates will be attractive to consumers hesitant to purchase high -priced products at once (or cases where they cannot be purchased at once).In many cases, platforms like the company are more transparent for additional expenses for payment delays.

For example, in Hoolah, the remaining amount of Singapor dollar (approximately 75,000 yen) of the remaining amount is a maximum of 30 Singapor dollars (approximately 2,300 yen), and if the remaining amount is less than that, the delay money will be reduced.Singh says that the company's delayed money is not a business sales, but to encourage the right repayment in the future.

The above is a lower option compared to the average of 20 %, which Singapore credit cards can be imposed as a delay in payment.In addition to delayed money, the customer is quickly falling into a debt spiral due to the composite interest of credit cards.

Companies such as furniture retailers also provide installment plans.One of them is the COURTS, a furniture retailer, but with a annual rate of 11 % at least an annual rate.Nevertheless, customers can choose to pay up to 60 times.

Another example is that HARVEY NORMAN, an Australian furniture store, provides an installment of zero interest rates for purchases over 500 Singapor dollars (about 38,000 yen), but the number of credit cards available is limited.In installments, installments are not common in general consumer products other than furniture dealers.

On the other hand, Hoolah services have expanded installments into new fields.The company has concluded over 300 retail and partnerships, from fashion accessories, electronics, furniture, and skin care, up to three months in installments.

The company's services can use Master Cards or VISA cards issued by any bank.

HOOLAH's customer retailer is also free from the risk of credit and fraud in transactions, and can receive full payments at once.The company has not disclosed the cost of this service.As a benchmark, Melbourne's post -payment service company is 3 to retail stores..8 % commissions are imposed for each transaction, and Affirm imposes 2-3 %.

Traction to postpaid service companies is high, but profitability still remains.

AfterPay, which is deployed in Australia, New Zealand, the United States and the United Kingdom, has grown remarkable sales.The company's total income was $ 220 billion in the first half of the fiscal year, which was closed in December 2019, with a growing 96 % per year (about 141)..It is 700 million yen).

This is due to pure sales or growing 106 % on the entire platform as a total transaction amount, and has more than 7.3 million in synchronous active customer.Last August, the company said it had earned 12,500 new customers per day.

However, the expenditure in the first half of the year remains high, and the operating expenses are 80.6 million in the $ 3 times that of the same period of the previous year (about 51)..On the other hand, EBITDA (from operating income before tax dwelling and before paid interest), which added depreciation expenses to operating income before tax), decreased by 51 % year -on -year to 680.Australian dollar (about 4).400 million yen).

RBC market analyst Tim Piper states:

Compared to our expected values this season, it was a good result in many points, including business size, number of customers, stable retail fees margins, and loss rates.However, except for EBITDA.

Hoolah has not disclosed the total distribution, but the company has grown 15 times from 2018 to 2019.

Last year, AfterPay was a strategic partnership with the US huge payment company VISA to develop innovative payment solutions and support business growth in the United States.This is the event after AFTERPAY has entered the US market for a whole year and has achieved the $ 1 billion (about 600 million yen) transactions.

In June of last year, VISA also launched installments, and card issuers and retailers could provide installment payments to customers with existing VISA cards.

The Motley Fool analyst Taylor Carmichael states in the article:

From my point of view, this is a serious problem for VISA.(Omitted)

If AfterPay wins (like doing so) in the millennial market, that's the future image.It is clear that VISA has announced that he will enter the business model in late June, acknowledging his usefulness of his business model.

He predicts that somewhere in giant financial companies such as VISA, PayPal, Square or American Mega Bank will be acquired in the future.

In that sense, MasterCard also has a hardened strategic partnership with banks and fintech companies.In Australia, afterPay is a MasterCard tie -up and providing an installation plan with zero interest rates to sharing technology, data and services, etc., he is an executive VP in charge of MasterCard's Asia Pacific Regional Product Innovation Team.Sandeep Malhotra tells his Tech in ASIA.

Despite this, Hoolah is confident that the localized approach specializing in each market will become a weapon for a huge payment company.

We have a deep relationship with consumers.This partnership with the investor will definitely strengthen it.(Mr. SINGH)

[Via Tech in Asia] @Techinasia

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