Recently, when the case is reported in TV news, things that seem to be images and images of the audit camera often flow.Also, even if you look at the city, you will notice that surveillance cameras are here and there.Many families will have security cameras and light with a human sensor at the entrance.
From the above, it can be said that Japanese security awareness is increasing, and from a business perspective, the security and surveillance camera market is growing, and the total sales of domestic traders in FY2013 have 85.7 billion yen.( * 1), which increased by 10%year -on -year.In addition, demand is growing worldwide, and the global market size in 2014 is based on shipments 110 year -on -year..25.45 million units ( * 2), which are 9%, 1 on the amount of money.At 5 trillion yen ( * 3), this is 43.2 million units in 2018, 2.It is predicted to expand to 5 trillion yen.* 1) Imperial Data Bank 2015/3/19 Survey on the management of 158 crime prevention and surveillance camera -related companies * 2) Yano Economic Research Institute surveillance Camera Market Survey results from 2015 * 3) Cannon Co., Ltd. March 2015From the management policy briefing material announced on the 9th
Meanwhile, Safie Co., Ltd. introduced this time, with a cheap and high -quality security camera service.A venture that is likely to cause innovative innovation in the security camera industry.
The company has reserved security camera services under the brand name "Safie" from January 19, 2015, and launched on March 30 at Amazon.
The biggest sale is cost performance.The company offers services that exceed professional specifications at one -tenth costs.
The compatible camera "Qbic Cloud CC-1" costs 19,800 yen (excluding tax), and the Safie service usage fee is 980 yen per month (excluding tax).By the way, if you try to contract a security company with the same performance with a security company, if you are a major company, the monthly fee is 5,000 yen or more, and the total initial cost may be more than 500,000 yen.By comparison, you can see how the company has achieved overwhelming cost performance.By the way, you can use it for the first two weeks for the first two weeks.
The performance is also the point of the service.A camera equipped with a 4 million pixel CMOS, and the HD video is automatically saved for 7 days.The saved data is managed by the cloud and can be viewed from a smartphone.Of course, you can watch it live, zoom remotely, rotate images, and adjust the angle.In terms of security, it uses the world's highest -level encryption communication technology.
In addition to the camera, it can be used immediately if there is a smartphone and a Wi-Fi environment.Just install a dedicated app on your smartphone and connect it to the Safie server.By the way, if you do not use the recording function, you do not need a monthly fee.
In addition, because it is a security camera, the shooting range is 170 degrees diagonal, which is super wide angle, and is recorded from a broader perspective than a normal camera.Equipped with infrared night vision and supports at night, it is waterproof, so it can be used outdoors.In addition to HD recording, it also has a dynamic and sound detection and an automatic alarm function, and it detects the movement of passers -by and cars passing in front of the camera, leaving the history.
In addition to consumer models, the company also has a leasing plan called "Safie for Pro", which also supports B2B's security needs.This is assumed to be introduced to condominiums, building management, and public facilities, and has a reasonable HD recording function for four compatible cameras for 7 days and is reasonable at 11,000 yen per month.There is no need for construction costs for installation.
According to Ryuhei Sadojima, the company's representative, sales are private, but will be 10,000 units within 2015.
The founding team of Sephey Co., Ltd. is an engineer from Motion Portrait, which was established in 2007, inherited the Sony Kihara Research Institute, which has been working on Sony's image processing technology, such as PS2's graphics chips and Simos sensor.Comes with the name.
Motion Portrait promotes a CG technology license business that automatically picks up the shape of each part from a single face photo, called "Motion Port", and tailors a sophisticated 3D.Among them, the momentum, not only in licensing, but also for Sony's semiconductors, cloud computing, and artificial intelligence development technology, the opportunity to develop IoT services has increased.
Under such circumstances, Ryuhei Sado Island, President and CEO of Safie, came up with the purchase of a new home when he came up with Safie's business idea.I tried to set a security camera according to my new home, and it was found that just installing two cameras would cost hundreds of thousands of yen.Moreover, the camera specification is about 300,000 pixels and a still image.Mr. Sadojima, who felt uncomfortable here, was interested in having a business opportunity in the same industry.
As we investigate, in addition to the low quality as the appearance of Garakae, an individual system is assembled for each security camera that has not been encrypted, and the data is a variety of data.I knew there was a problem.In this case, I thought that using image processing and cloud technology cultivated by Motion Portrait could provide cheaper and higher quality services, so I led to Safie's business model.
Sado Island immediately made this idea into a project.Not limited to Sony, he decided to independence to aim for a platform that connects all devices.Along with his colleague, Kazuma Morimoto, and Moriro Shimosaki, he established Suffy Co., Ltd. in October 2014.Later, he was invested from So-net and others.
By the way, co -founder Shimosaki is from the Sony Kihara Research Institute and is a professional in image processing.Safie is working on camera software modules for distribution to manufacturers and artificial intelligence technology that apply image processing.Mr. Morimoto was in charge of security development for Google TV during Sony's enrollment, and Safie was in charge of the development of a cloud platform.
We asked Mr. Sado's future prospects.The company is currently developing five types of cameras and planning to enter categories other than security.In addition to security and management, such as drive recorders, vending machines, doorphones sensors, there are various industries in various industries, from the prevention of hiyari hates in nursery schools and nursing homes, remote classes in learning schools, and even local government disaster prevention.。
The company's aim is to provide a platform that allows everyone to see what they want to see.To do so, it is necessary to innovate the camera industry itself, so we provide a software module to partner companies free of charge.
Until now, manufacturing has been a manufacturer, and the service is a service company.However, in Safie, simply installing a software module can make the manufacturer a service provider.
As these initiatives become so popular, the number of service providers will increase and the market itself will expand.Speaking of crime prevention and surveillance cameras alone, domestic events are tens of billions of yen, but Suffy is developing business with a more potential market.
| セーフィー株式会社 | |
|---|---|
| 代表者：佐渡島 隆平氏 | 設立：2014年10月 |
| URL：https://Safie.link/ | スタッフ数： |
| 事業内容：・クラウド型カメラセキュリティプラットフォーム・『Safie』の運営・ハードウェアメーカへのソリューション提供 |
Please note that the content of this article is as of October 8, 2015, and the service content may have changed or the service itself may be suspended.