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What is "Technical Public Relations" practiced by Melpei?What is the difference from "Recruitment Public Relations"? | Media that supports corporate growth from the Human Resources Department HR Note

Written By notebooktabletphone

In recent years, as the difficulty of recruitment of engineers has been increasing, "Technical Public Relations" has been focused on IT companies, one of the methods for continuous recruitment of excellent engineers.

However, some people may have concerns such as "What should I do even if I say technical public relations?" "What are the benefits?"

So, this time, we asked Mr. Ando, who is involved in Melpei's technical public relations, about the contents and know -how of the technical public relations that Merpei is working on.

【人物紹介】安藤 喜子 | 株式会社メルペイ Engineering Engagement Team新卒で採用コンサルティング会社に入社。採用の設計、媒体運営、選考、内定フォローなどに携わる。2018年にメルカリ入社。2019年よりメルペイ所属。Engineering Engagement Teamにて、技術広報( エンジニア向け Twitter の運用、テックブログの推進、技術イベントの企画運営、採用候補者へのリーチ施策など)や、エンジニアリング部門の予算管理の他、エンジニア組織に関するプロジェクトを幅広く実施。

table of contents

  • ENGINEERING ENGAGEMENT TEAM in the future | To onboarding and strengthening
  • What is technical public relations?Two roles that are roughly classified

    -There are you all today.First of all, I would like to ask you what technical public relations is.

    Ando: Technical Public Relations is a job that promotes external information on outside engineers with the purpose of expanding their own presence and recognition.

    -Is there any difference between technology and public relations?

    Ando: These two have different purposes.

    The main purpose of recruitment public relations is to promote applications from candidates.On the other hand, the main purpose of technical public relations is to promote the development of its own engineer organizations and the industry.

    By the way, Melpei's "Technical Public Relations" may be responsible for recruitment public relations while mainly technical public relations.

    -What kind of activities do technical public relations do specifically?

    Ando: Melpei has an "ad bokate" that is the caller, and a "technical public relations officer" that promotes the transmission of others.

    Ando: Adobokate is a person who promotes technology spread inside and outside the company.

    OSS activities ( *) and the operation and focus of the technical community, and the spread of technologies related to the company will be promoted.

    ※OSS(オープンソース・ソフトウェア)活動OSSとは、ソースコードが無償で公開されており、修正・拡張・再配布などを認められたソフトウェアを指す。「OSS活動」とは、これらのオープンソースのプロダクトを開発・保守すること。新規開発、メンテナンス、ドキュメントの更新などがある。

    Regarding the technical community, most recently, the following events will be sponsored and operating support.

    Ando: The technical public relations officer is a person who promotes the dissemination of our own engineers.

    We will convey organizations, skills, projects and workers through various communication methods such as blogs, events, and videos.

    -Why did Merpei start working on technical public relations in the first place?

    Ando: The trigger was around 2015.

    At that time, Mercari's CTO, Kararizawa, said, "Mercari has a lot of great engineers, a lot of great skills. I want more people to know this!"

    That feeling has been taken over by the subsidiary Merpei.

    What is the direction of Mercari Merpei's technical public relations?

    Ando: There are three things that Mercari Merpei values when sending information.

    Ando: Mercari is a world where you can easily buy and sell things by connecting individuals around the world with the power of technology.

    Melpei aims to realize a world that "change the way of money, such as payment, finance, and share, creates credit and create a smooth society."

    Engineer organizations also value the direction of customer issues in technology, along with that direction.

    In addition, we are an organization that uses technology to solve various problems in the world and various problems in the world, not limited to customers who currently use Mercari and Melpay.

    Through that challenge, we believe that providing new value to the world is also our role.

    We will share the ideas and the premise we value, and convey our missions through technology dissemination.

    Ando: Engineering is an early change industry that requires updates to technology every day, but the output we create newly created is made up of past engineers and knowledge.

    Similarly, we will contribute to the development of the industry as a whole by sharing and handing out to the next technician through the transmission.

    Through technology dissemination, we value the cycle of such knowledge.

    メルペイが実践する『技術広報』とは?『採用広報』との違いは何か | 人事部から企業成長を応援するメディアHR NOTE

    Ando: Melpei's engineering organization is challenging a new engineer organization as an organization, facing various business phases and organizational changes.

    As we constantly update, such as personnel system, benefits, development systems, and recruitment standards, we will verify the "engineer image we should have" and disseminate what we should aim for as an engineer organization.

    -Why did you formulate such a transmission policy?

    Ando: To share long -term directions and visions with all engineers.

    Mercari Merpei's engineer organization is growing year by year, and there are multiple transmission media, so I felt it was necessary to determine the overall direction of the transmission.

    The content of this policy was solidified as Mercari Melpei's CTO / VPOE (as of 2019), referring to the contents of the Wiki, which was published by Kaigamizawa in the past.

    Specific initiatives of Melpei Technical Public Relations

    Ando: Just formulating and sharing the direction does not always continue to transmit technology.In Mel Pay, Engineering Engagement Team is working to ensure the amount and quality of the transmission.

    Click here for the Mercari Group's last year's engineer.Here are some specific initiatives.

    ■オウンドメディア活用その1|mercan(以下、メルカン)

    Ando: Interview articles focusing on projects, ROLE, and personal careers will be published in Mercan.

    Technical Public Relations Manager will work on the performers and the editorial department and writers to manage the progress of the article.

    ■オウンドメディア活用その2|メルカリエンジニアリングブログ

    Ando: The article written by the engineer will be published on the Mercarian Enginering Blog.

    Technical Public Relations, as well as regular voices, will create opportunities for employees to write a blog by forming a special feature such as "Advent Calendar" and "Merpay Technness Month".

    ■外部メディア活用

    Ando: We will publish event reports and interviews with management in external media.

    The Technical Public Relations Office will select the publication medium and respond to the carry -on project from the other party.

    ■自社イベント

    Ando: We will plan and hold the event.Some are simply intended to share and study technology, while others are aimed at introducing a company or work.

    Technical Public Relations is planning an event theme while talking with engineers, engineering managers, and recruitment in each technical area, and operating on the day.

    Most recently, "MERPEY TECH FEST" was held.

    MERPAY TECH FEST introduced trial and error and approaches for organizations, technologies, and issues that support Melpei's business in a five -day online technical conference.

    -The 5 days are amazing ...!By the way, is there anything conscious when planning your own event?

    Ando: It's about thinking about "what is the main purpose?"

    Anyway, if we can talk about technology with many people, are it OK, or do we want recruitment candidates to enter?

    Depending on the purpose, the content of the content, assignment members, time allocation, and questionnaire items change.When holding an event, it is important to first clarify who you want to deliver.

    ■外部イベント

    Ando: Mercari Merpei sponsors events hosted by other companies and external technical communities and producing speakers.

    The Technical Public Relations Officer will respond when requesting a performance, checking the plan for sponsors, and preparing for preparation.

    -Why is external events sponsored?

    Ando: For Mercari Group's branding and internal engineers networking, motivation, and improvements.

    Basically, we give priority to events that match one of the following three purposes, and other things are handled on case -by -case basis.

    ENGINEERING ENGAGEMENT TEAM in the future | To onboarding and strengthening

    -Finally, please let me know if you have any future prospects.

    Mr. Ando: This time, we talked about the technical public relations, but the Engineering Engagement Team to which the technical public relations staff belongs is also a cover range for improving employee experiences (onboard, training, evaluation, etc.).

    However, measures for employees have not yet been dealt with.

    In order to achieve the team mission "Scale Merpay engineer organization", we plan to focus on improving employee experiences in the future.

    In that trend, it will be announced at the end (laughs), but we are looking for members who will be responsible for measures to improve this employee experience.

    メルペイが募集するポジション[エンジニアリングエンゲージメント (Employee Experience)]「メルペイのエンジニア組織はすでに仕組みが整っているのではないか」と考える方もいらっしゃるかもしれませんが、実際はそうではありません。エンジニア組織開発を担当するEngineering Engagementチームは設立してから約2年、メンバーは2名(2021年9月時点)の若く小さなチームです。これまでやってきたことは技術広報と社内イベントがメインなので、それ以外の業務にはまだあまり手がつけられておりません。新しく入社していただく方の取り組みがメルペイにとって最初の取り組みになることも多いでしょう。そんなフェーズのチームだからこそ、思い切りチャレンジできる環境が整っています。
    <Engineering Office 具体的な業務内容>

    * Currently, those who are currently recruiting are those who can lead projects that focus on onboarding and career -up measures (as of September 2021).

    技術広報だけでなく、社員育成まで担うチームなんですね

    Ando: That's right.It is an image that plays a series of cycles to one engineer, "hiring," "onboarding," "active," and "out -of -company transmission."

    However, it is still far from the ideal.From now on, I want to do more influence and speed.

    Melpei is a chaotic organization, but if you have any people who think it's fun to hear chaos, I would be grateful if you could feel free to hear it.

    [Click here if you want to know more about Melpei's Engineering Engagement Team]

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