news
The Ministry of Agriculture, Forestry and Fisheries has launched a "New (milk) plus one project" to expand milk consumption.During the year -end and New Year holidays, when milk consumption is reduced, we will appeal to home to have one more cup of milk and one more than usual.
Every year, the consumption of milk decreases in cold winter, and in winter vacation, the supply of school meals, which accounts for 10 % of milk consumption, is suspended.In the past, dairy manufacturers have been working on preserved butter and cheese, but this year, the demand for souvenirs has fallen due to the influence of the new Corona, and demand for milk milk products has not recovered.。
On the other hand, dairy cows need to milk every day to prevent illness, and it is difficult to control the production of raw milk.Therefore, there are concerns about the occurrence of unprocessed raw milk during the year -end and New Year holidays this year.According to the Minister of Agriculture, Forestry and Fisheries, Kaneko Agriculture, Fisheries and Fisheries, "the situation is that about 5,000 tons of raw milk must be abandoned."
牛乳を飲む金子農林水産大臣 In 2020, when the consumption of milk declined due to the launch of the emergency declaration, we will carry out a "plus one project" to ask consumers to consume more milk than usual.However, although the occurrence of unprocessed milk was avoided, this year's year -end and New Year holidays are even more severe.
Therefore, we started "New (milk) plus one project".In conjunction with collaboration between the talent COWCOW and the Milk Milk Product Division staff, and the promotion of Japanese food "milk Japanese food" using milk, the staff are actively purchasing milk.The consumers are more likely to "drink more, buy one more," more than usual.
出典：【噂を検証】牛乳を飲めば電気ビリビリが痛くない！？COWCOWが挑戦！