In January 2021, the Ministry of Internal Affairs and Communications announced a policy of installing a "smartphone transfer consultation office".The demonstration (model) project will start in the summer of this fiscal year (2021), and will be developed in earnest next year (2022).
Before and after this policy, consumer electronics retailers and cross -selling stores (mobile phone dealers who handle multiple mobile phone operators) showed their own "smartphone counseling offices".As I mentioned last time, many of them are deployed in entanglement of online plans for major mobile phone operators (carriers).
Why did consumer electronics retailers and over -the -counter stores have their own "consultation office"?In conjunction with the Ministry of Internal Affairs and Communications promoted the smartphone transfer counseling office, we talked to the staff standing at consumer electronics retailers and over -the -counter stores.
前回もお伝えした通り、とある家電量販店では固定インターネットの相談窓口に併設する形でスマートフォンの料金プランの相談所を設置している。他の家電量販店や併売店でも、同じような「相談所」を設置するケースは増えているMany people who are considering buying a smartphone go to the career shops and sales floors they are currently using.Even if you thought, "Is it okay to change your career?"The reason is simple, "Cancellation (penalty) money may be generated", "There is a possibility that fees will be accompanied by transfer / moving in," "It is difficult to compare plan with multiple carriers including MVNOs".The number of carriers to sell is limited. "
However, the number of "hurdles" for transfer is decreasing year by year.The cancellation fee has been set up an upper limit of 1000 yen excluding tax ( * 1), and the number of carriers that reduces the transfer fee for MNP and the administrative fee at the time of new contracts has increased.
( * 1) MVNOs with less than 1 million contractors are not eligible for upper limit regulations
The big hurdle that remains is the "knowledge" about the price plan and terminals.If you have some knowledge, you will be able to easily change your career.However, for users with less knowledge, changing careers are more "tough" than expected.It cannot be denied that the difference in knowledge hinders the appropriate price plan (carrier) selection.
At the smartphone transfer counseling office that the Ministry of Internal Affairs and Communications concepts, we accept consultations on changing smartphones (mobile phones) and changing transfer from a neutral standpoint.The most important point is “neutral”, and it is hoped that anyone will be able to select an appropriate price plan by filling the knowledge difference between users.
However, specific system design will be conducted through the demonstration project, and there are many parts that you do not know yet.Nevertheless, it should be a thankful thing for users with less knowledge.
総務省が主導して2021年夏をめどに実証事業が始まる予定の「スマホ乗り換え相談所」。中立的な立場を取ることが重要視されている（総務省資料より：PDF形式）The "smartphone counseling office" currently installed by consumer electronics retailers and over -the -counter shops is not public, but is unique to stores.We asked the consumer electronics retailers and the staff of the opponent who set up a "consultation office" without waiting for the Ministry of Internal Affairs and Communications about the details of the installation and the reaction from the users.
When you hear this, it seems that it is rarely used by visitors (users), coupled with low awareness.However, it seems that there are significant benefits from the store staff's perspective.
In particular, it is not uncommon for "external staff" to serve customers in a large -scale mass retailer, a large -scale store, to serve as a career or distributor.In stores where external staff members sign up for contracts, they may meet the true "clerk" (staff at the store) only during accounting, which is the final stage.
Some store staff and external staff are not familiar with other career plans and terminals, even if they are familiar with their career plans and devices to belong (in charge).From the staff's point of view, it seems that such a "counseling office" is a place to hone your skills.
この家電量販店の場合、最近は屋外にも相談コーナーを設置することが多い。数日ごとに担当キャリアを交代する形で運用されているようだ（撮影日はNTTドコモが担当していたが、KDDIやソフトバンクが担当する日もある）Nevertheless, it seems that users have increased the opportunity to use "counseling offices".I asked what kind of consultation would be received.
At the store where the unique "consultation office" is set up, the staff will feel a positive response, and at the same time, the satisfaction of the visitors is high.
総務省の設置するスマホ乗り換え相談所の設置形態には不明瞭な点もあるが、併売店における手続きカウンター（写真）と似たような雰囲気となるものと思われる総務省の相談所は「脅威」になる……!?1|2次のページへCopyright © ITmedia, Inc.All Rights Reserved.