Press release Distributor: Amazon Japan GK-The most common type of device to give to children is "tablet". The trend to prepare tablets exclusively for children is accelerating ~~ More than 70% of parents of older children recognize the necessity of using devices from an early age ~~ After the epidemic of the new coronavirus infection, the value of child-rearing is " Change to emphasize "independence" -Amazon is a survey on the use of "children's digital devices (* 1)" for about 600 men and women in their 20s and 40s who have children from 3 years old to the upper grades of elementary school all over Japan. Was carried out. 2020 was a year in which children were forced to make major changes due to the effects of the new coronavirus infection, such as refraining from going out, closing schools (closed schools), and refraining from learning. Children will have more opportunities to come into contact with the Internet, apps, and devices in various situations, such as schools and cram schools switching classes online during school holidays and studying alone at home. Furthermore, the GIGA school concept promoted by the Ministry of Education, Culture, Sports, Science and Technology. There are also movements in the field of education to develop digital human resources, such as deregulation toward the digitization of school education. On the other hand, for managing browsing content including access to inappropriate content, anxiety about the impact on others due to the increase in digital device usage time and decrease in learning time, digital device dependence and health concerns, etc. The challenges for this remain unchanged. Amazon reveals changes in child-rearing values due to the effects of the new coronavirus infection, as well as the usage time and usage, the advantages and challenges of digital devices, for the use of digital devices by children, which will continue to spread rapidly in the future. We conducted a questionnaire with the aim of making it possible, and compared and analyzed some of the results with a similar survey conducted in 2019. The points clarified by this survey are as follows.・ A popular device to hand over to children is the "tablet". The trend of preparing tablets exclusively for children has accelerated further from 2019, and nearly 40% have handed out tablets after 2020. ・ Nearly 70% of parents of preschoolers have realized that it is good to hand over devices. However, more than 70% of parents of older children recognize the need to utilize devices from an early age. ・ After the epidemic of the new coronavirus infection, the values of child-rearing place more emphasis on the "independence" of the child. There is a change in the tendency [Changes in the usage time of children's devices] The average usage time of children's digital devices is set to 2019, with the increase in children's device usage time, which parents originally aim for as children's usage time. Comparing in 2021, there was a slight decrease from 64.5 minutes (2019) to 64.1 minutes (2021) on weekdays and from 100.0 minutes (2019) to 95.4 minutes (2021) on holidays. On the other hand, the original target time for parents to use digital devices for children is 35.4 minutes (2019) to 39.7 minutes (2021) on weekdays and 48.6 minutes (2019) to 57.4 minutes (2021) on holidays. It turned out that both are increasing. As the school age increases, the usage time of digital devices increases, and the difference in usage time between upper elementary school children and preschoolers is 40 minutes on holidays. The results were 57.5 minutes for school-aged children, 58.9 minutes for lower grades, and 75.8 minutes for upper grades, indicating that children in upper grades spend more than 15 minutes longer than children in lower grades. This tendency is remarkable even on holidays, with preschoolers taking 76.7 minutes, lower grades 92.4 minutes, and upper grades 117.1 minutes. The result was that it opened in more than 40 minutes. Most of the devices given to children are "tablets", and the trend of preparing devices exclusively for children from 2019 is accelerating. The most common devices (not including sharing between siblings) were "tablets" (32.7%), "game consoles" (31.9%), and "smartphones" (22.8%). Furthermore, in 2019, 20.8% handed tablets, which is a difference of 10 points or more when compared with this result, and it seems that the flow of handing tablets as children's devices is accelerating. In addition, 39.1% of the respondents gave their children's tablets after 2020. [Parents'pain points that change with school age] Parents of preschoolers are worried about the "physical and mental effects" of digital devices, while parents of older children are concerned about "adequacy of content". Concerns Next, when asked about hesitation in giving digital devices to children, it was found that 69.3% of parents hesitated. The percentage of parents who answered that they hesitated tended to be high at 74.6% among parents who gave their children digital devices after 2020. When asked what they were worried about before giving it to their children, the overall tendency was "Isn't the usage time too long?" (63.4%) "There is no physical effect (eyesight, posture, etc.)" "Is it appropriate?" (57.8%) "Is the browsing content appropriate?" (40.0%) "Impact on children's intelligence and mental development" (28.6%) "Isn't it possible to connect with strangers online?" "(21.0%). In particular, parents of preschoolers tend to be more worried about physical and mental effects than parents of elementary school children, and "Is there any physical effect (eyes, posture, etc.)?" (Preschooler) The results were 68.0% vs lower grades 51.5%, upper grades 53.9%) and "impact on children's intelligence and mental development" (preschool 34.0% vs lower grades 29.1%, upper grades 22.8%). On the other hand, parents of older children tend to be worried about the appropriateness of the content, "whether the content viewed by the child is appropriate" (47.1% in the upper grades vs 40.3% in the lower grades, 32.5% in the lower grades) "totally It may be possible to connect with strangers online ”(34.0% in the upper grades vs. 22.3% in the lower grades, 6.8% in the preschool). It seems to be a concern because I tend to use the device voluntarily as I get older. As a result of actually handing it over, I noticed that the goodness of the digital device is "I can continue to use it without getting tired" "Curiosity spreads" "Interest in new things" While there are concerns as mentioned above, I handed over the device to my child As a result, the benefits that parents noticed were "children can continue to use without getting tired" (44.5%), "children's curiosity spread" (42.7%), and "children became interested in new things". "(39.6%), parents seem to feel the practicality and value of digital devices. In addition, the tendency was stronger for younger children, and for preschoolers, "children can continue to use without getting tired", "children's curiosity spread" (50.5% for both), " The result was that the child became interested in something new ”(44.7%). On the other hand, for older children, "children can continue to use without getting tired", "children have more time at home" (41.3% for both), and "children's curiosity has expanded" (36.4%). .. When I asked for specific good comments, he said, "I became interested in the deep sea and deepened my knowledge by searching various things myself. I also bought deep sea pictorial books and read books. However, I started drawing pictures of fish and crabs. ”(Parents of preschool boys) and“ I use some learning apps on my tablet, but I enjoyed thinking that it was part of my play. I thought it was good that I was working on that. Perhaps I couldn't experience it with papers. In that sense, digital devices lowered the hurdles for learning and learning, and children unknowingly did various things. "I feel good to learn." (Guardian of a girl in the lower grades), "I didn't think that digital devices were bad for my eyes, but now I know that I can spend a meaningful time depending on how I use them. I'm actively using it. I've started to use online content to find out what I don't understand, and it seems that I'm doing a lot of research. " I received a voice that I felt. [Changes in parents' awareness of children's use of digital devices, which is thought to be caused by the effects of the new coronavirus infection and the promotion of digital in educational settings] Nearly 70% of parents of preschoolers give their devices to their children. He answered that he had a good awareness of that. More than 70% of parents of older children recognize the need to utilize devices from an early age. Finally, we analyzed the values for childcare and digital devices. First of all, looking at the daily usage time of digital devices for children who want to aim as parents, 20.9% (2019) to 14.4% (2021) of those who answered "I do not want to use it at all" on weekdays. , From 15.2% (2019) to 8.7% (2021) on holidays, it became clear that both are on a downward trend, and it seems that the number of parents who are willing to use digital devices for child-rearing is increasing. In addition, looking at the values of child-rearing according to the school age of the child, the parents of preschoolers were the most "changed in the values of child-rearing and child-rearing in the corona sickness" (preschool 62.1%, lower grades 53.9%). , 52.9% in the upper grades), and "I was skeptical about giving the digital device to my child, but I noticed that it was good" (68.4% in the lower grades, 64.1% in the lower grades, 54.9% in the upper grades). , And seems to feel the benefits of digital devices the most. By the way, 73.3% of the respondents who "changed their values regarding child-rearing and child-rearing in Korona-ka" answered that "I was originally skeptical about giving digital devices to children, but I realized that I should give them." It is possible that changes in the value of child-rearing and child-rearing are affecting the values of digital devices. On the other hand, I also feel that "when I give a digital device to a child, I feel that the digital device is baby-sittering" (preschooler 76.2%, lower grades 67.0%, upper grades 53.9%). There seems to be some conflict. Furthermore, as children get older, "the use of digital devices has increased recently in schools, lessons and cram schools" (preschoolers 34.5%, lower grades 56.3%, upper grades 70.9%), "in the future, digital device use will be Since it is indispensable, I want to be able to use it from a young age ”(67.5% in preschool, 68.9% in lower grades, 73.3% in upper grades). is. After the epidemic of the new coronavirus infection, the number of respondents who emphasized "independence" as the value of child-rearing increased. Furthermore, we asked about the value of child-rearing after the epidemic of the new coronavirus infection. Before the epidemic, important values in parenting were "keeping promises" (57.4%), "developing what children are good at and what they like" (56.8%), and "doing what you can do yourself". "Things" (54.5%) "Being considerate of others" (54.0%) "Taking them to various places and letting them experience" (51.6%). On the other hand, after the epidemic of infectious diseases, the important values are "what you can do yourself" (53.6%), "have compassion for others" (49.5%), and "keep your promise". (49.0%) The order is "to develop the ability of the child to think and decide" (47.9%) and "to develop what the child is good at and what he likes" (47.1%). The number of answers has increased. When asked what they would like to focus on in raising children in the future, "proactively develop what they think they like" (62.3%), "expand the possibilities of children" (59.5%), and "children's" The results were "to improve the ability to learn by oneself" (59.1%), "to improve the ability of children to hear and communicate" (54.9%), and "to make time to face children" (54.5%). You can also see the contents of this survey on Amazon Blog Day One (https://blog.aboutamazon.jp/devices_kids_survey). * 1 Digital devices in this survey refer to smartphones, tablet terminals, game consoles, desktop PCs, notebook PCs, e-book readers, and smart speakers. [Survey outline] Survey name: "Survey on children's use of digital devices and child-rearing" Survey target area: Japan National survey target: Japan in their 20s to 40s Have children (firstborn) from 3 years old to upper elementary school 618 men and women * Evenly allocated according to school age (preschool, lower grades, upper grades) and gender of children * However, users who use only game machines and users for study purposes are excluded Survey period: September 6, 2019 (Friday) ) -September 7th (Sat) / April 23rd (Fri) -26th (Mon), 2021 Survey method: Internet survey * This survey is outsourced to Weber Shandwick (subcontractor Macromill) by Amazon Japan. * Please specify "Amazon Japan Survey" when using the survey results. * In this survey, the total number may not be 100% because it is rounded to the first decimal place. About Amazon Amazon is guided by four principles. Starting from the customer, passion for creativity, commitment to excellent management, and long-term thinking. Amazon aims to be the most customer-friendly company on the planet, and the best employer on the planet, to provide the safest workplace on the planet. Customer Reviews, 1-Click Orders, Personalized Featured Products Features, Amazon Prime, Fulfillment by Amazon (FBA), Amazon Web Services (AWS), Kindle Direct Publishing, Kindle, Career Choice, Fire Tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are Amazon's pioneering products, services, and initiatives. For more information about Amazon, visit the Amazon Newsroom (http://amazon-press.jp) and the Amazon Blog (http://blog.aboutamazon.jp).To the details of the corporate press release To the top of PR TIMES
Data provision PR TIMES Please contact PR TIMES Co., Ltd. (release_fujitv@prtimes.co.jp) for inquiries regarding the content of this article or about publication. For inquiries regarding products and services, please contact the respective presenting companies / organizations.