The most common reason for choosing a vehicle inspection, was "the shop where the car was purchased" (38).7%), then "I have been dating for a long time" (34).6%).The above results have shown that instead of searching for new vehicle inspection factories, they tend to choose a maintenance company that has been known for a long time.The "cheapness of vehicle inspection costs" and "maintenance quality" as seen in Internet advertisements is not low as the answer rate, but we have been able to see the tendency to ask for vehicle inspections due to extension of dating.
In the 10-20s, it is "major and famous" (21).6%) ・ “Enriched information on the homepage” (10).2%) items are answered higher than in other ages, and are characterized by a deciding conductor that checks the information on the website when deciding on a brand that you usually see and hears and determines the vehicle inspection destination.You can see that digital measures are needed to capture young people with high information sensitivity.
In the 30s, "the reputation was good" (17).5%) items are answered higher than other ages.It seems that there is a decisive factor that does not trust only the advertisements, and calmly considers the reputation of the word of mouth at the inspection destination.
In his 60s, "the shop where the car was purchased" (48).1%) ・ "I have been dating for a long time" (40.Four%).Next, "Staff / Mechanics Response" (30).5%) is a characteristic answer.In other attribute analysis, the purchase of vehicles via a dealer shows higher results via a dealer than other ages, and it can be seen that the dealer vehicle is selected.In addition, with the ownership of a car for many years, the emphasis is on the relationship.The psychology that it is safe to leave it to a familiar place is working.
I will consider it by business format.Focusing on the car owner who requested vehicle inspection at a car maintenance shop, "I have been dating for a long time" (49).6%) and Dantotsu no NO.As a result of 1, it is particularly characteristic than the answers of other business types.For this reason, the point that exerts its uniqueness that is not as close as possible to other business formats such as dealer inspections and major specialty stores will be "How do you maintain your relationship with your customers?"
では、今後、整備業者がお客様との接点を持ち、いわゆる“なじみ客”を増やすには、どのように取り組むべきでしょうか？頻繁な電話やDM発送によるコミュニケーションも接点向上に一定の効果があるでしょう。他方で、顧客接点のタイミングや来店時の情報の引き継ぎなど、日常的な顧客管理の情報整備が追いついていないのが実情ではないでしょうか。フロントスタッフや営業人員は限られており、人員増加による固定費は経営に重くのしかかってきます。
In such a situation, CARS MANAGER, a marketing automation service specializing in the automotive maintenance business, has the necessary functions to smooth the contact with customers.
"Cars Manager" is a convenient software that can manage car owners information in addition to vehicles that have been warehoused by daily vehicle inspection and maintenance.Enter the information required for customer contact with a tablet.It is automatically reflected in the database, so anyone can refer to customers and vehicles at any time without the effort of the staff.Since the operation is designed so that any person is easy to use, it can be used immediately at business establishments that were initially not good at PCs.In addition, our staff will support you from introduction to operation, so you can use it with confidence.
サイトURL（デモリクエスト等のお問い合わせもこちらから）：https://cars-enjoy.com/biz/manager/* "Cars Manager" is a registered trademark of First Group Co., Ltd.
Survey method: Internet survey (January 2022 survey) Survey target: 20 to 69 years of men and women nationwide (I have purchased and sold cars within the last two years, and I currently have cars and driving.direction)
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