Maybe a longevity service requires a new breeze.
It has been revealed that the popular US bulletin board Reddit has acquired DubsMash, the largest rival in Tiktok in the United States.Details such as the acquisition amount and conditions are not disclosed.
In the REDDIT blog, the acquisition was announced, "It is a beautiful and fun product that users (DubsMash) can create unique and dynamic interactive content, and will match Reddit's own mission to connect everyone around the world and create a community.There is a place to do, "he welcomed.DubsMash will continue to be operated as before, but its video technology and user base will be in Reddit's hand.
It is very natural for Reddit to acquire DubsMash by looking sideways with Oracle, which struggled with the acquisition of Tiktok.Last year, the live distribution service was tested on Reddit Public Access Network, and the service was expanded to all users on the first anniversary of the service.On the other hand, DubsMash is a rapid growth short video service app, and in this genre without the United States, it is second after Tiktok.According to a co -founder and CEO Such Dash, he has gained strong support from women, and 70 % of users are women.It is also popular among the blacks and the Latino layer, and one out of four teenage young people in the United States is a Dubsmash user.
Reddit has the problem that racism has been publicly performed for many years.In 2018, Steve HuffMannn CEO once said that racist remarks would not violate the platforms.As a representative of 200 million users, 650 lords say that REDDIT has insufficient response to racist users and needs a policy for hate speeches and slanders throughout the platform.I was.The management side has also reviewed the policy, and co -founder Alexis Ohanian retired this year, saying that the successor will be that the blacks will act.Dubsmash users may carry the necessary wind by Reddit, which is quite late, but is about to change.In interviews with Wall Street Journal, HuffMannn CEO talks about the benefits of video advertising, so of course not just needs.
Source: Reddit