Asahi Group Foods Co., Ltd. Asahi Group Foods Co., Ltd. (Headquarters Tokyo, President Katsuo Naoyama) has released "Mintia + MASK Peppermint" and "Mintia + MASK Citrus Mint" as the first "only when wearing a mask" from the regular series of "MINTIA". Will be newly released nationwide. "Wearing a mask" has become a new daily habit as new lifestyles are required. A survey of mask wearing conditions when going out revealed that about 90% of people wear masks when going out * 1. Problems when wearing a mask * 2 include "heat" and "suffocation" that are difficult to avoid due to the structural design of the mask, as well as "smell" that occurs when wearing a mask such as the mask and your own breath. While there are various worries, there are also movements to positively grasp and enjoy the mask wearing time. * 1: Source: Our research WEB survey "Mask wearing rate within one month" Men and women in their 20s and 50s n = 8762 Target period: October 13, 2020-October 20, 2020 * 2: Source: Our research WEB survey "Troubles when wearing a mask within the last month" Men and women in their 20s and 40s Tablets Confectionery within 1 month Eating users n = 339 Target period: October 21, 2020-October 22, 2020 This time, "fragrance" Focusing on, we will release "Mintia", which allows you to enjoy wearing a mask by spreading a more pleasant scent than conventional products. [Characteristics of "Mintia" for exclusive use when wearing a mask] (1) A scent that pops and spreads capsules-By blending a capsule with a unique design and popping the capsule, a soft and refreshing scent spreads from the mouth to the nasal cavity and lasts. increase. Perfect for refreshing when wearing a mask. (2) Optimal refreshing feeling when wearing a mask ・ Finished with a gentle refreshing feeling so that it does not hurt your eyes even if you eat it when wearing a mask. ③ Ingredients ・ Peppermint: Contains eucalyptus extract and green tea polyphenol.・ Citrus mint: Contains collagen. ■ About "Mintia + MASK Peppermint" ・ Comes in a card-type ultra-thin container that is easy to carry.・ Designed with peppermint capsules to spread a refreshing scent from the mouth to the nasal cavity.・ You can enjoy the fresh scent of mint. ■ About "Mentia + MASK Citrus Mint" ・ Comes in a card-type ultra-thin container that is easy to carry.・ Designed with citrus aroma capsules to spread a gorgeous scent from the mouth to the nasal cavity.・ You can enjoy the gorgeous scent of pleasant citrus. In the package, "+ MASK" is placed large so that the features of this product can be easily conveyed, and by adding an illustration of the ear hook part of the mask, it is clearly appealed that it is a product exclusively for wearing the mask. The product name expresses that you can enjoy adding a pleasant scent by eating Mintia while wearing a mask. ■ About the "Mintia" brand The "Mintia" brand has continued to propose a diverse product lineup that focuses on everything from the deliciousness, texture, and packaging of tablet confectionery. In the lock confectionery market, we won the No. 1 sales volume in May 2005 and the No. 1 sales amount in May 2007, and have continued to be the top market * 3 ever since. In 2021, in addition to the conventional on-time etiquette and refreshment such as "commuting to work / school", new products and dining that meet the refreshing needs of "when wearing a mask" and "working from home", which are increasing with a new lifestyle. We will propose scenes and continuously stimulate demand. Throughout the year, we aim to improve our brand power by developing activities that integrate products, advertising, and sales promotion, with sales of 17 billion yen (103% year-on-year). * 3 Source: INTAGE Foods SRI / Candy (tablet market) / Nationwide (excluding Okinawa) / All formats / 2005.5-2020.12 (quantity), 2007.5-2020.12 (amount) / Mintia total [Product overview] * The following is special information limited to media personnel. Please refrain from disclosing information on personal SNS etc. This press release contains information for the media.
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- You can enjoy a pleasant scent and a refreshing feeling when wearing a mask!"Mintia", "Mintia + MASK Peppermint", "Mintia + MASK Citrus Mint" for exclusive use when wearing a mask will be released on March 1, 2021 (Monday)
